Jingtong Xu - Naomi
Education
Columbia University, Teachers College, New York, NY
M.A. in Technology, Media, and Learning
Sept 2025 – Dec 2026
• Focus: digital storytelling, interactive media systems, and technology-supported communication environments.
University of North Carolina at Chapel Hill, Chapel Hill, NC
B.A. Media & Journalism (Advertising & PR)
B.A. Communication Studies (Media Technology & Production)
• GPA: 3.87/4.0; Dean’s List (8 semesters); Gold Award – American Advertising Awards (Still Photography Campaign: Petals)
Professional ExperienceSonablate Corp. New York, NY
Healthcare Communication & Instructional Design Specialist Intern
May 2026 – Jul 2026
• Designed Sonablate’s full booth for the AUA Annual Meeting, the largest urology conference in the U.S., leading instructional
design and researching, scripting, and storyboarding materials that translated complex medical device technology into clear, visually
compelling graphics and headlines that improved clinician engagement.
• Supported end-to-end conference communications, from planning and booth materials to on-site engagement with physicians,partners, and investors and post-event promotion across digital channels.
• Filmed, edited, and produced patient interviews and documentary-style content for a B2C patient education program launch,
making sensitive medical information approachable for lay audiences.
• Partnered with clinical, marketing, and design teams to review content for scientific accuracy, and assisted with evaluation and reporting to measure content effectiveness.
iQIYI, Inc. (Nasdaq: IQ)
Guangzhou, China
Advertising & Marketing Planning Intern
Jun 2024 – Aug 2024
• Wrote complete PR drafts and co-branded campaign slogans for brand partnerships across iQIYI variety shows and TV dramas,
including for Eastroc (Dongpeng Special Drink), one of China’s largest functional beverage brands.
• Managed internal tracking documents and campaign timelines to ensure launch readiness and alignment across production, marketing,
and brand teams.
• Researched partner brand positioning, content production, and cross-platform marketing activity to create advertising scripts for
partner brands integrated into iQIYI TV dramas.
• Analyzed competing products and advertising trends across platforms to inform brand positioning and omnichannel strategy for
top series, including Strange Tales of Tang Dynasty and Fangs of Fortune, which reached 1.37B+ cumulative views in 2024.
Tencent Video, Tencent Holdings Ltd. Beijing, China
Video Advertising & Audience Strategy Intern
Jun 2023 – Aug 2023
• Supported advertising planning and content development for flagship variety show Wonderland (140M+ views); collected and
analyzed ad performance data and presented advertising effectiveness evaluations to clients and the team.
• Independently designed and deployed a consumer survey that informed targeted advertising plans, and built industry trend reports
in Illustrator and Photoshop that supported the team’s strategic sales plans.
China Securities Co., Ltd.
China
Finance Intern
Jun 2022 – Aug 2022
• Conducted industry trend research and competitive market analysis across multiple sectors, synthesizing findings into structured
Excel-based reports and organizing large datasets to identify key performance indicators for financial and stock analysis.
• Assisted in business development research, evaluating industry movements and summarizing insights to support senior leadership
decision-making.
Research ExperienceIndependent Researcher
UNC Chapel Hill Chapel Hill, NC
May 2024 – May 2025
• Studied social-emotional learning (SEL) as a practical educational approach for Deaf and Hard of Hearing (DHH) students, and developed an interactive website to support SEL in DHH adolescents and promote inclusion through multimedia tools.
• Led research design, data collection, and analysis on DHH students’ non-auditory communication (text, video, emoji) on social
media.
Dorothy Espelage Lab (RAVE Lab), UNC Chapel Hill Chapel Hill, NC
Research Assistant
Sep 2024 – May 2025
• Conducted systematic literature reviews on school-level policies and support systems that strengthen LGBTQ+ youth mental health.
Skills
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Exhibitions
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Ultrices
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AwardsTempus Egestas Nibh Vestibulum
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2021
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2020
Press
‘Vestibulum Inceptos Gravida’, Ornare Review,
by Tincidunt Nisl
2024
‘Ullamcorper Faucibus (Congue) Euismod’, by Ligula Parturient, Bibendum Review Porta Libero
2023
Dictumst Tristique, Facilisis Magazine, Edition Two, Porta Libero
2021
Auctor Adipiscing Art Magazine, Porta Libero
2020
Sollicitudin Ornare Magazine,
Porta Libero
2020
Last Updated 24.10.31